Jen McFarland, MPA
You know how some women entrepreneurs are struggling to get clients because their online presence isn't professional, findable, or doesn't meet their needs? I help them create a magnetic presence that attracts a flood of new clients.
Do you suffer from technology overwhelm?
• Unsure how to plan a technology project (new or rebranded website, what apps to use, etc.)
• Confused by the concepts of data security, website ownership, and SEO
• Scared to know how much all this technology is costing – or could cost
• Fears about potential disasters, such as: data breach, hacked website, tools that don’t work together, etc.
Or maybe you just don’t think about it – and trust that someone else has your back.
I empower entrepreneurs so they can understand and take the lead with technology – what they need to know to protect themselves, how to talk to (and hire) service providers, and how to plan tech projects instead of letting the service provider ‘handle it’.
I don’t expect you to become an expert, but it’s your business, and technology doesn’t have to be a 'necessary evil' – empower yourself to understand and leverage the technology tools available so you can reach your business goals faster and without breaking the bank.
I've led several large-scale technology projects over the past 9 years. When paired with 10 years of professional graphic design experience, it's a powerful combination for any small business owner. But It hasn't always been so great. When I first started out, I really had to 'earn my chops' with male technology colleagues who often questioned my abilities. Sometimes these experiences left me feeling frustrated. I began to question my career path. The turning point came after leading a team of 20 people through a fast-paced, highly technical project when I transformed a contentious team into a team of allies using leadership, tenacity, and compassion.
I left the fast-paced IT world to pursue my passion - helping small business owners realize their online vision and show up big. I'm deeply committed to my clients. I pride myself on listening so I understand my client's needs, regardless of the client's comfort or knowledge of technology. Many of my clients have seen web traffic increase by 100% along with feeling more confidence in sharing their website to attract even more clients.