Jen McFarland, founder and owner, Foster Growth, Portland, OR. 

Jen McFarland, MPA

You know how some women entrepreneurs are struggling to get clients because their online presence isn't professional, findable, or doesn't meet their needs? I help them create a magnetic presence that attracts a flood of new clients.

Do you suffer from technology overwhelm? 

Symptoms include:
• Unsure how to plan a technology project (new or rebranded website, what apps to use, etc.)
• Confused by the concepts of data security, website ownership, and SEO
• Scared to know how much all this technology is costing – or could cost
• Fears about potential disasters, such as: data breach, hacked website, tools that don’t work together, etc.

Or maybe you just don’t think about it – and trust that someone else has your back. 

I empower entrepreneurs so they can understand and take the lead with technology – what they need to know to protect themselves, how to talk to (and hire) service providers, and how to plan tech projects instead of letting the service provider ‘handle it’. 

I don’t expect you to become an expert, but it’s your business, and technology doesn’t have to be a 'necessary evil' – empower yourself to understand and leverage the technology tools available so you can reach your business goals faster and without breaking the bank. 

I've led several large-scale technology projects over the past 9 years. When paired with 10 years of professional graphic design experience, it's a powerful combination for any small business owner. But It hasn't always been so great. When I first started out, I really had to 'earn my chops' with male technology colleagues who often questioned my abilities. Sometimes these experiences left me feeling frustrated. I began to question my career path. The turning point came after leading a team of 20 people through a fast-paced, highly technical project when I transformed a contentious team into a team of allies using leadership, tenacity, and compassion.

I left the fast-paced IT world to pursue my passion - helping small business owners realize their online vision and show up big. I'm deeply committed to my clients. I pride myself on listening so I understand my client's needs, regardless of the client's comfort or knowledge of technology. Many of my clients have seen web traffic increase by 100% along with feeling more confidence in sharing their website to attract even more clients. 

Schedule a Free Technology Breakthrough Session

Foster Growth's Designs

Design Logo View Project



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Design Website View Project



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Design Business Cards View Project


Business Cards

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Social Media Marketing View Project

Social Media


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We don't sell it unless we love it.